Sunday, May 22, 2011

Entrepreneurial Capability


Introduction

A number of entrepreneurship texts speak of ‘The Entrepreneurial Revolution’ which will impact the 21st century as powerfully as the Industrial Revolution did the 19th and 20th centuries (Kuratko and Hodgetts, 2001, Timmons, 1999). As Wennekers and Thurik (1999) highlight;

‘Many economists and politicians now have an intuition that there is a positive impact of entrepreneurship on the growth of GDP and employment. Furthermore, many stress the role of the entrepreneur in implementing innovations.’ Successive UK governments have invested heavily in trying to encourage a greater level of entrepreneurial activity. Whilst there have been gains the UK still falls behind other nations on a number of entrepreneurship measures. Entrepreneurship education is seen as one of the key interventions available to increase a nation’s level of entrepreneurial activity. However, recent surveys seeking to map the provision of entrepreneurship education across the UK have found a discernable degree of variation in the content and delivery of these courses (Hannon et al., 2006). A lack of agreement about what entrepreneurship is (Pittaway and Cope, 2007) also undermines the likelihood of achieving consistency.

This paper seeks to move the debate forward on what entrepreneurship educators should, and are, trying to achieve. The assumption is that only through understanding what makes an individual more suitable or adapted for an entrepreneurial career path will there be greater understanding of how to educate more successfully to this end.

Within the literature, the related concept of Entrepreneurial Capital has previously been put forward by Erikson (2002) basing it on Ulrich’s (1998) Intellectual Capital model for organizations and individuals and by Firkin (2003) who looked at the capital required to undertake the entrepreneurial process. However, by basing his model on that of Ulrich’s, Erikson focuses on the intellectual aspects only that create potential for future entrepreneurial behaviour, providing no depth to what in particular contributes to entrepreneurial capital. On the other hand Firkin’s model brings together the various forms of tangible and intangible capital that an individual will need in order to start a new venture: - financial capital, physical capital, human capital, social capital and cultural capital but does not relate these to what will motivate an individual to apply this capital to embark on an entrepreneurial journey.

This paper takes a holistic perspective to the effect that only by acknowledging all that is accepted of entrepreneurs can a useful model be proposed, a model that is beneficial to those seeking to learn to become more entrepreneurial and a model that can help shape a dynamic and connected entrepreneurship education system from primary through to the highest level. This paper proposes a model of Entrepreneurial Capability based on an analysis of the literature from the economic, political and sociological domains. Each domain has contributed to the concept of the entrepreneur and our understanding of the phenomenon of entrepreneurship.

The shear diversity of these contributions has had the effect of creating opaqueness within the domain. This has arisen from the overlap between concepts that are similar but – importantly - not quite the same. The concept of entrepreneurial capability attempts to create clarity from within the opaqueness.

A model of Entrepreneurial Capability

The word capability means ‘suitableness or adaptation for a purpose: fitness, aptitude’ (Oxford English Dictionary, 1989). Entrepreneurship educators are aiming to move their students towards a greater degree of suitability and to become more adapted to the purpose and pursuit of entrepreneurship. To draw out definitions of entrepreneurship and the attributes of those considered entrepreneurs, the literature from three interested parties, the domains of economics, politics and sociology was analysed. This approach was taken in order to gain the benefit of a triangulation of perspective and to derive a holistic understanding of the concepts involved. The descriptors drawn out of the literature could be grouped into two categories.

Firstly Intelligences, where the term is used in the spirit of Howard Gardner’s (1983) multiple intelligences, that is that the concept of intelligence stretches beyond how well we can add up or spot patterns. In this way intelligence is defined in its fullest form as knowledge and understanding with both ‘know what’; e.g. facts and figures and ‘know how’; e.g. practical knowledge i.e. the skills of applying any acquired know what. Thus several descriptors would be classified as know how or know what.

Secondly, a category of descriptors which has been termed ‘Mindsets’ (Gibb, 2002) – the way of thinking entrepreneurs have or their outlook on the world. Entrepreneurial Capability therefore relates to both as illustrated in figure 1.

Figure 1 A model of Entrepreneurial Capability

What becomes apparent however when you consider these two aspects of entrepreneurial ‘being’ is that one without the other will not be sufficient to facilitate entrepreneurship. To have entrepreneurial intelligence but no entrepreneurial mindset to direct it only produces latent entrepreneurs who might emerge from dormancy, if forced, through a trigger event such as, for example redundancy. Likewise, to have an entrepreneurial mindset but no entrepreneurial intelligence may produce ‘wannabe’ entrepreneurs who lack the knowledge and skills to make it happen, see figure 2.

Figure 2 A populated model of Entrepreneurial Capability

Therefore entrepreneurial intelligences and entrepreneurial mindsets have a multiplier effect on each other because if one equates to zero then there is no effective capability. Entrepreneurial Capability is therefore a function of the relationship between entrepreneurial intelligences and an entrepreneurial mindset as shown in figure 3.

Entrepreneurial = Entrepreneurial Entrepreneurial Capability Intelligences Mindsets

Figure 3 The Entrepreneurial Capability Equation

However, to be a useful tool to educators and nascent entrepreneurs, a deeper understanding of the components of entrepreneurial intelligence and entrepreneurial mindset is needed. The literature review below builds a set of components for each, as identified from within each domain, and provides a deeper understanding of the relationship between both mindset and intelligence that allows the model and equation to be further expanded later in the paper.

Dormant entrepreneurs

‘Wannabe’ entrepreneurs

Capable entrepreneurs

Nonentrepreneurs

Entrepreneurial Intelligences

Entrepreneurial Mindsets

Other Intelligences

Other Mindsets

Entrepreneurial Intelligences

Entrepreneurial Mindsets

Other Intelligences

Other Mindsets

Entrepreneurial Capability

The perspective from Economists

Pre-classical economists

The first use of the term entrepreneur is widely attributed to Richard Cantillon (Bolton and Thompson,  2004, Kirby, 2002, Lambing and Kuehl, 2003), a pre-classical economist, whose work ‘Essai Sur la Nature du Commerce en Général’ was published in England in 1755. ‘Entrepreneur’ is a word compiled from two French verbs – ‘entre’ – meaning to enter, or in between, and ‘prendere’ meaning to take or seize hold of.

‘The entrepreneur is one who penetrates the spaces in between established boundaries and seizes opportunities that are otherwise overlooked by others’ (Maskrey, 2002). As well as introducing the term Entrepreneur, Cantillon (1755) provided some degree of meaning to it. They had a similar but separate identity from those who only sold, they were a separate ‘class’ of the population, the other classes being royalty; proprietors of land; and those who were hired and they provided themselves with an independent living with various levels of success.



Neo-classical economists

From the neo-classical school, Knight (1921) included special knowledge and foresight as characteristics of the entrepreneur and the role they played as bearing the uncertainty within the market. Knight also argued against Cantillon’s marker of self-employment, so that the best entrepreneurs within large corporations get to the top, thereby maximising their income (Glancey and McQuaid, 2000).

However, it is a contemporary of Knight, Schumpeter who theorised that the capitalist economy could be viewed as an evolutionary process and similar to the biological models that these terms were derived from would mutate away from old structures to be replaced by new structures via a process he termed ‘Creative Destruction’. It was the capitalist economy’s impulse to create new goods, markets, methods and forms of organization that led to the process of creative destruction (Schumpeter, 1942, pg 82-83).

The new structures of Schumpeter’s model came about by the ‘doing of new things or the doing of things in a new way’ (Schumpeter, 1949, pg 266, Schumpeter, 1947, pg 224) and was described by Schumpeter as innovation brought about by entrepreneurs and as such was a ‘creative response’ from within the economy.

For Schumpeter it was a form of “Economic leadership” (Schumpeter, 1949, pg. 261) focused on pushing the means of production into new channels. Schumpeter also put forward the ideas of entrepreneurial function and activity; a capability possessed to a greater or lesser extent by individuals, and which could be fulfilled cooperatively by aptitudes of many individuals within large corporations (Schumpeter, 1949, pg 261). Schumpeter, like Knight believed entrepreneurs could be self-employed and employed but that the main issue should be focused on their ability to innovate. Schumpeter also made the point that entrepreneurs were likely to arise from ‘all corners of the social universe’ (Schumpeter, 1949, 268).

Modern Economists

However in contrast to Schumpeter, Kirzner (1973) a modern economist put forward the view that ‘pure entrepreneurs’ were individuals who possessed greater perception and alertness to opportunities than others and it was these abilities that gave them the superior knowledge needed to be entrepreneurial (Glancey and McQuaid, 2000). Casson (1982), added to the discussion the idea that the entrepreneur rejects a waged employment having positively estimated their own abilities to become active in the market. This implied a process of choice based on self-awareness and self belief. For Casson the concept of entrepreneurial function was based on decision making and therefore related to the entrepreneur as an individual (Casson, 1982). Casson also asserted that the key entrepreneurial quality of imagination is innate whilst other qualities and abilities cannot be acquired but they can be enhanced with training.

To summarise, through the history of economic writings a number of ways of viewing entrepreneurs has emerged as shown in figure 4. Firstly, they are individuals with certain characteristics, and particular skills.

Secondly, they fulfil significant roles at a macroeconomic level but can also be seen to have important roles at a micro organizational level. And finally, the function of entrepreneurship has been separated from the entrepreneur such that it is seen as an activity that anyone can perform either on their own or through collaboration with others.

The perspective from Politicians

Politicians began to take note of entrepreneurs and the enterprises they created when their role in the economy became seen as much greater than previously thought. In the US “The Job Generation Process”, a working paper from MIT (Birch, 1979) showed that, contrary to the perceptions at the time, the job creating establishments tended to be less than four years old and employing less than 20. This continued to be the case and of the 8 million jobs created in the USA between 1993-96 over 7.5 million of them were created by just 15% of the youngest and fastest growing companies (Timmons 1999). Alongside this research the number of the workforce employed by the Fortune 500 began to reduce. As recently as the 1980’s these large corporations employed 1 in 5 (20%) members of the workforce but by the late 1990’s this had reduced to 1 in 14 (7%) (Timmons, 1999).

However, whilst large firms provided greater job durability (Davis et al., 1996) and despite some researchers disputing the rigour of Birch’s study, the findings made a significant impact (Blanchflower, 2000).

Autonomous

Risk Undertaker

Uncertainty manager

Seeking a living

Scale of fortunes

Independent market agent

Skilled craftsmen

Producer

Greater Perception

Alertness to opportunity

Imagination

Self Awareness & Self Belief

An Individual’s

Activities

Leadership

Successful in large organizations

Scale of ability possession

Can be achieved through collaboration

Anyone capable of it (employed and self employed, any walk of life)

Can be acquired and lost

A Function / Activity

Ability to experiment

A Characteristic

Special Knowledge, Foresight

Doers

Decision-Making

Market Innovators

Central to Economic System, uncertainty bearer

A Macro Role

A Micro Role

Technical Skill

A Skill

‘Pure’ Entrepreneurs

Rejecting Wages

It became understood that successful economic policy efforts to increase employment had to begin with an understanding of the job creation process, the job creators and the appropriate policies to assist them (Greeene, 1982). Within the UK the focus on small business had begun earlier from a concern about post war domination of large firms. The 1971 Bolton Report concluded there was a worrying decline in small firms (Bolton, 1971) which were identified as having a ‘seedbed’ function, vital to the growth of a healthy economy (Beesley and Hamilton, 1984 ). It also pointed out that this decline was more ‘acute and rapid’ in Britain than any other industrially developed country (Matlay, 1997, pg 576). Kirby (2002) also highlights the period of the 1980’s in the UK where large firm job losses were experienced while simultaneously more than 1 million jobs were created by firms with less than 20 employee’s (Carree and Thurik, 1998 ). The large majority of these small businesses had no intention of growing with only a small percentage of ‘flyers’ seriously contributing to job creation (Kirby, 2002). Additionally, the growth in selfemployment that took place between 1978 and 1989 from 7.5% to 12.2% of the employed workforce (Meager, 1992) was accompanied by a high desire by those in employment to be self-employed with 43% of employees indicating this to be their preference (Blanchflower, 2000). The percentage of self-employed continued to rise reaching 13.8% in 2007. With the underlying desire of employees to be more autonomous and with advances in technology making global communication possible and cost effective from even remote locations it is likely self-employment will become more common place (Bridge et al., 2003).

Whilst there is debate on the true entrepreneurial nature of the self-employed/salaried the benefit of each is recognized. Not only do the self-employed represent the spirit of an entrepreneur, true to the term Cantillon’s introduced but they also contribute economically through their financial independence. Within larger firms entrepreneurial activity is seen as a driver of firm renewal. Entrepreneurial behaviour within firms, intrapreneurship1, is significant for their continued success as without it innovation of products, services, processes and structures would not occur, leading to the firm’s slow decline (Kirby, 2002, Antoncic and Hisrich, 2003). The concept of intrapreneurship emerged during the 1980’s and as Antoncic and Hisrich (2003) stated: ‘Firms that nurture organizational structures and values conducive to intrapreneurial activities and have intrapreneurial orientations are more likely to grow than organizations that are low in such characteristics.’ Conservative influence 1979 - 1997

The incoming conservative government of 1979 held the view that the nation suffered from an anti-enterprise culture and stated that their aim was to move away from the perceived dependency culture towards a culture of enterprise (Raven, 1989, Bridge et al., 2003, Morris, 1991). However, it became acknowledged by the government that policy changes alone were not enough. Support of the ‘populace’ was essential to truly bring about an ‘enterprise culture’ (Morris, 1991, pg 34). A concept which Nigel Lawson, the then Chancellor of the Exchequer, stated required ‘changing the culture and psychology of two generations’ (Heelas, 1991).

From the mid 1980’s conservative literature began to associate enterprise with the individual, independence, flexibility, responsibility, initiative, creativity and wealth creation (Fairclough, 1991, Burrows, 1991). Burrows (1991) also notes that the term ‘enterprise’ was now being used in non-market based activities such as education, policing, health and social services and rural development amongst others. The meaning of the term enterprise therefore began to get stretched through its attachment to broader concepts.

In 1988 the Department of Trade and Industry launched the £60 Million project Enterprise Initiative in Higher Education which had the aim of developing ‘qualities of enterprise amongst those seeking higher education qualifications’ (Kirby, 2002, pg 85). These were set out as ‘generating and taking ideas and putting them to work; taking decisions and taking responsibility; taking considered risks; welcoming change and helping to shape it; and creating wealth…[all should acquire] key managerial and business competencies’ (Heelas, 1991).

The term enterprise was beginning to take on elements of some of the expressions used to describe entrepreneurship (Bridge et al., 2003). This stretching of definition and meaning whilst useful in the rhetoric of government policy led to problematic issues for the research community.

In all, the contribution from the domain of politics led to a broadening out of the terminology so that enterprise and entrepreneurship would often be used interchangeably. Furthermore, the terminology became associated with driving innovation through from within an organization as well as external to it and its application was encouraged not just in commercial contexts but within community and social contexts as illustrated in figure 5.

Figure 5 Development of the entrepreneurship concept from the perspective of politics

To summarise, politicians were keen to see entrepreneurial behaviours in the form of innovations within existing firms, sustainable job creation amongst the growing numbers of self-employed, an increasing stock of more stable new ventures that became profitable and grew quickly. In this way the government has outlined how it hopes to improve the competitiveness. There is thus a specific element of the entrepreneurial mindset that relates to the scale and location of entrepreneurial engagement that an entrepreneur may direct their energy towards.

The perspective from Sociologists

Where economists had first identified and developed the economic protagonist of the entrepreneur and politics had sought to encourage their influence in non-commercial arenas, sociologists have sought to add detail to the concept by researching the traits and behaviours of a variety of entrepreneurs. Swedberg (2000) defends the social sciences from those critical of what they can offer claiming they provide practical as well as theoretical insight to the why, what and how of entrepreneurship. Additionally, the theories offered by social science are more ‘directly shaped by empirical research’ (Swedberg, 2000, pg 24). Supporting this argument is the economist Mark Casson who proposed that the ‘functional’ (what an entrepreneur does) approach to entrepreneurship definition put forward by economists needs to be converged with the ‘indicative’ (how an entrepreneur may be recognized) approach. This was because ‘Trade is not a purely economic activity it is a social one as well’ (Casson, 1982, pg 224).

So how can an entrepreneur be recognized? Even a cursory overview of the traits and behaviours theories and studies that abound illustrate the very many contributions, yet few points of absolute concurrence. Yet there are enough similarities amongst the theories that can be drawn together to give us ways of recognizing entrepreneurial attributes.

The Master of their own Destiny rather than lucky

A well cited entrepreneurial attribute is termed internal locus of control (Kirby, 2002, Timmons, 1999, Hisrich et al., 2005). An individual with this characteristic believes that a goal is achieved through their actions alone and is not dependant on external factors such as luck or other people’s actions. Perhaps a refinement of this idea is the more recently cited quality of self-efficacy, a belief in one’s ability to perform a task which produces the motivation to undertake it (Lambing and Kuehl, 2003, Fayolle et al., 2006, Good, 2005). Another interpretation of this attribute is that it is one of autonomy – a desire to be in control of one’s actions (Davidsson, 1995, Lambing and Kuehl, 2003). Whether it is autonomy or internal locus of control, both require a sense of direction to guide them. Thus, closely linked to this quality is the attribute of foresight (Hornaday 1982), vision (Barringer and Ireland, 2008) and focus (Bolton and Thompson, 2004).

This level of confidence is why entrepreneurs can sometimes be perceived as being arrogant or overconfident at least (Vecchio, 2003). Research on entrepreneurs excessive self-confidence led Hayward, Shepherd, & Griffin (2006) to put forward a ‘Hubris Theory’ of entrepreneurship based on three contributors to entrepreneurs hubris; 1) overconfidence in knowledge, 2) overconfidence in prediction, and 3) overconfidence in personal abilities. They proposed that overconfident actors are more likely to have the bravado to overcome the challenges of initiating a start-up but that this attribute was also more likely to be the cause of their firm failing through bad judgement and poorly informed decision making.

Risk Shaper rather than Risk Taker

This propensity for overconfidence can also explain why entrepreneurs are often described as risk takers. Risk taking was an initial candidate as one of the key attributes of an entrepreneur (Stevenson, 2004, Kirby, 2002) yet as the research community has looked at more and more case studies of entrepreneurs a different picture emerges. Vecchio (2003) points out the entrepreneurs propensity for framing risk more positively than non-entrepreneurs and Brockhaus’s (1980) study of new entrepreneurs found that the majority (64%) had a propensity for moderate levels of risk which was similar to that found in the general population. Stevenson’s (2004) case studies of 85 entrepreneurs identified very few of them as risk takers. Their approach was more as a risk minimizer / avoider by only sequentially committing to a perceived opportunity. Entrepreneurs deal with risk differently.

Strivers and Drivers rather than world watchers

From a motivational perspective McClelland (1987) had long purported the presence of a high need for achievement in entrepreneurs. Kuratko & Hodgetts (2001) highlight total dedication to success and high energy levels, Timmons (1999) talks of commitment and determination and motivation to excel and Barringer and Ireland (2008) list energetic, strong work ethic and tenacious as characteristics. Entrepreneurs want to make things happen, what Bolton and Thompson (2004) call an Activator talent theme. Perseverance and determination may explain why several studies of entrepreneurs point to challenges in childhood that they have been compelled to overcome (Drennan et al., 2005). Logan’s (2008) study of the connection between dyslexia and entrepreneurs in the US found a marked difference between the population of corporate managers of which 1% had the condition and the population of entrepreneurs of which 35% had the condition. This was compared to a figure of 15% for the general population.

Intelligent AND practical rather than either / or

Whilst Kirby (2002) highlights self-employment as a route for those with little education he also notes studies linking the highest levels of education with self-employed professional occupations, arguing that in a knowledge economy education is likely to be of increasing value. Furthermore, the review of literature around entrepreneurial failures by Liao (2004) consistently highlights the connections between success and higher levels of education and failure with a lack of managerial and planning knowledge.

It is important at this point to distinguish between formal education and the ability to learn. In Davidsson and Honig’s (2003) study of entrepreneurs they separate explicit knowledge (know-what) from tacit knowledge (know-how). The former referring to information that can be codified in procedures, written documents and through educational institutions (academic intelligence) and the latter is the non-codifiable element of an activity (practical intelligence). They conclude that effective entrepreneurs are likely to require both explicit and tacit forms of knowledge and thus formal education and practical learning that takes place on the job are valuable sources of entrepreneurial development. Furthermore, Shah & Tripsas (2007) stress the entrepreneurs capacity for practical approaches to learning especially by experimentation as an undervalued characteristic of their profile. Many models place this activity as part of the process of venture formation after the decision has been taken to start a business. Shah and Tripsas however point out that many entrepreneurs are experimenting with ideas much earlier in the process, something they will often involve others in as well. They are learning by trying things out, a form of practical and creative problem solving. Lumpkin, Hills, & Schrader (2004) found that over 80% of the entrepreneurs they surveyed experimented with new ideas acknowledging that failures and false starts were a part of opportunity recognition.

Relationship builders and riders rather than just ‘networkers’

For some networking has negative connotations’, conjuring up an excessive exchange of unwanted business cards. Yet relationships are key to how an entrepreneur operates. Social Intelligence, according to Thorndike, is the ability to understand and manage other people and to engage successfully in adaptive social interactions (Cantor and Kihlstrom, 2010). The significance of social intelligence comes from the social capital it generates, the ‘actual and potential resources individuals obtain from knowing others, being part of a social network with them, or merely from being known to them and having a good reputation’ (Baron and Markman, 2000, pg 107). A characteristic often underemphasised is that entrepreneurs are also typically comfortable with asking questions as well as asking for support, surrounding themselves with professionals (Jennings et al., 1994) and in this way maximising the value of their networks. It is their confidence in their relationships that allow them to do this.

Emotionally resilient

Emotional intelligence refers to the abilities that integrate thought and feeling and specifically the ‘ability to recognise and regulate emotion in ourselves and others’ (Goleman, 2001, pg 14). An example of managing emotions that has specific relevance to entrepreneurs is counterfactual thinking (Vecchio, 2003). Counterfactual thinking refers to questions we ask ourselves such as ‘What if?’ If an action of ours does not deliver the desired outcome we might ask ourselves ‘What if I had done something better or different?’ Baron (2000) found that entrepreneurs were less likely to engage in such self-questioning, promoting their confidence and making them less susceptible to regret and dissatisfaction. Lambing & Kuehl (2003) highlight the personal sacrifices of relationships and social life and the sense of loneliness and the burden of responsibility that more often than not accompany starting your own business. Kuratko & Hodgetts (2001) point out the high levels of stress entrepreneurs need to manage and the risks they take financially, socially, with their career and psychically. It does raise the question that if nascent entrepreneurs were fully aware of what potentially lay ahead of them would they continue their journey.

Opportunity sensor and creator

Being awake to opportunities lies at the heart of many definitions of what an entrepreneur is. Two types of opportunity spotting have been identified based on whether the decision to start a venture came first and the opportunity sought after or whether the opportunity was recognized and the decision to capitalise on it through venture creation followed (Lumpkin et al., 2004). Importantly, successful entrepreneurs are discriminating about the opportunities they pursue another manifestation of their drive to minimize risk (Timmons, 1999). Timmons (1999, pg 78) places creative thinking as a key element in the process of opportunity development. Creative ability is consistently listed as a key characteristic of entrepreneurs and connects with Sternberg’s previously mentioned triarchic theory of intelligence that includes analytical intelligence, social intelligence and

Creative intelligence.

Lastly, it is also worth noting that there is limited literature on the role in entrepreneurial success played by naivety, ignorance or luck. Tales from the entrepreneurial frontline will often include sentiments along the lines of ‘if I had known what was involved beforehand I probably would never have started’ such as a similar statement made by Brent Hoberman, co-founder of lastminute.com, in a radio interview in 2010 (Cohen, 2010). The costs to family, friends and personal health and well-being in the early, frantic, long hour work days that form the early stages for most start-ups is not what many narratives of entrepreneurial achievement focus on. Steffens, Davidsson, & Fitzsimmons (2009) acknowledge the overrepresentation of young firms amongst the number of high growth firms, not all of which maintain their position, can be interpreted as luck. It is also acknowledged that pioneering firms carry with them market ignorance that late entrants have overcome, having learnt from the observed experience of the pioneer firm (Lévesque and Shepherd, 2004). In all, sociology has contributed elements to both the type of intelligences entrepreneurs are likely to need; analytical, specialist and creative for opportunity spotting and risk management, social and emotional for creating network resources, practical and emotional for making things happen etc.

The Entrepreneurial Capability Model Expanded

Bringing together the primary entrepreneurial attributes from each domain the equation of entrepreneurial capability can be expanded as shown in figure 6.

Entrepreneurial = Entrepreneurial Entrepreneurial Capability Intelligences Mindsets

Figure 6 Model of Entrepreneurial Capital

This equation applies to both nascent entrepreneurs and experienced serial entrepreneurs. Several forms of intelligence (know what and know how) combine to give an individual a level of entrepreneurial intelligence. This requires acquisition through both theory (academic study) and practice (engaging in entrepreneurial activity). The more individuals invest in generating stocks of these forms of intelligence the greater their entrepreneurial capability / potential. As Gartner (1988) highlights the ‘entrepreneur is not a fixed state of existence’ and the equation clearly provides for development of the intelligences that can deliver entrepreneurial behaviour. However, it also provides for shifts in mindset from self-employment to venture creation which was for Gartner the focus of the role of an entrepreneur.

The work of Gompers, Kovner, Lerner and Scharfstein (2006), comparing the success in new ventures of first time entrepreneurs and serial entrepreneurs, supports the learning capability of entrepreneurs. They found that those who had succeeded in a prior venture had a 30% chance of succeeding in their next where as firsttime entrepreneurs only had an 18% chance of succeeding. Additionally, the chances of success improved to 20% if an entrepreneur had previously failed indicating that some degree of entrepreneurial capital is gained in the process of new venture formation even if the outcome is negative. Of process costs.

The equation also acknowledges the significance of the role played by ignorance of the process costs of entrepreneurial engagement. Ignorance of these negatives to entrepreneurial activity can only be an advantage and when they are eradicated after engagement with the process they are compensated by the increase in entrepreneurial intelligence.

Lastly, the model gives space to the part played by arrogance. Entrepreneurial journeys when recounted are often depicted with arrogance given as the reason for not perceiving barriers that stopped others from embarking on similar paths (Kippenberger and Burns, 1988). As entrepreneurial experience is gained this arrogance will either form into justifiable confidence or become replaced with experiential intelligence.

However, without developing a committed entrepreneurial mindset individuals may never realise their potential. Whilst vision, energy and determination are recognised factors of the entrepreneurial mindset, it is the level at which they commit their energies which is more likely to be suited to exploration and development within an educational context. The model of Entrepreneurial Capability has been expanded to include this aspect of the entrepreneurial mindset and populated with a variety of ‘types’ of entrepreneur.

Early Development of Entrepreneurial Qualities

1 Introduction

The importance of entrepreneurship for economic development has been widely acknowledged

in recent years. Entrepreneurship is assumed to be a major source of innovation,

job creation and growth (Thurik, 1996; Audretsch and Thurik, 2000 and 2001; Carree, Van

Stel, Thurik and Wennekers, 2001; Audretsch, Carree, Van Stel and Thurik, 2002). However,

it has been proved difficult to fully capture the concept of entrepreneurship since there is no

generally accepted definition. Because entrepreneurship is associated with innovation and

creating something that did not previously exist, it is often treated as equivalent to new venture

creation and, as a consequence, business ownership (Vesper, 1980; Gartner, 1989). Nevertheless,

entrepreneurship can also be present within large organizations or outside the business

environment1. Indeed, entrepreneurial behavior in its broader sense has become more

important in our society (Gavron, Cowling, Holtham and Westall, 1998) where people face a

more uncertain work environment, with multiple job shifts during a career, greater prospects

of becoming self-employed, and where tasks increasingly require qualities such as independence,

initiative and creativity (Bridge, O’Neill and Cromie, 1998; Gibb and Cotton, 1998).

These entrepreneurial qualities enable individuals to cope with and contribute to rapid social

and economic change (OECD/CERI, 1989; Gibb and Cotton, 1998).

In the empirical growth literature education is positively related to the level of economic

growth (Krueger and Lindahl, 2001). In particular, the empirical studies specify growth as a

function of the initial level of education. Hence, from a societal perspective, both entrepreneurship

and the educational system are important for economic growth. However, the importance

of education for entrepreneurship has been acknowledged only recently. Developing a

framework explaining entrepreneurship, Verheul, Audretsch, Thurik and Wennekers (2002)

have included education as one of the determinants of the level of entrepreneurial activity in a

country.

Traditionally, the educational system has inhibited the development of entrepreneurial

qualities because it taught young people to obey, reproduce facts and to engage in wageemployment

after finishing their education. In contrast, entrepreneurs tend to rely on their

own judgement, learn through the process of trial-and-error and create and facilitate their own

1 This broader application of the concept of entrepreneurship was already used in 1975 by Nobel price winner Schultz who stated that the

concept of entrepreneurship is not limited to business people (Schultz, 1975).

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job-environment. The focus in the educational system is on analytical thinking rather than on

creative thinking (Kourilsky, 1990). Whereas creative thinking refers to being open to new

possibilities, analytical thinking is aimed at explaining facts leading to fixed answers. The old

school system created uniformity among students and reliance upon an environment characterized

by a high level of certainty. By contrast, entrepreneurship is associated with diversity

among individuals having different interests, opinions and qualities and with creating opportunities

from an uncertain environment. These differences are considered valuable as variety

is important for the functioning of modern societies (Verheul and Thurik, 2001).

Nowadays both scholars and policy makers are becoming aware of the importance of the

educational system for entrepreneurship. The educational system creates awareness of alternative

career choices and broadens the horizon of individuals, equipping them with cognitive

tools and enabling them to perceive and develop entrepreneurial opportunities. Moreover, the

educational system can help people to develop qualities that are considered important for entrepreneurship

(Reynolds, Hay and Camp, 1999). Although there is considerable debate about

the extent to which entrepreneurial qualities can be taught, i.e., about the teachability of entrepreneurship,

several authors agree that entrepreneurial qualities can be developed through

training at an early age (Chell, Haworth and Brearley, 1991; Rushing, 1990; Kourilsky and

Hirshleifer, 1976; Kourilsky, 1979; Kourilsky and Campbell, 1981; Kourilsky and Ballard-

Campbell, 1984; Kourilsky and Carlson, 1997; Kourilsky and Walstad, 1998). The present

study adopts this standpoint and focuses on the development of entrepreneurial qualities in

initial – primary and secondary – education in general as opposed to college education and

beyond.

The present study attempts to create a better understanding of the role of entrepreneurship

education in developing entrepreneurial qualities. Because most of the existing educational

programs are not based on clear definitions of entrepreneurship, some theoretical underpinnings

of entrepreneurship education are discussed. The aim of the present paper is to provide

the reader with an overview of relevant theoretical perspectives on entrepreneurship education.

Although not covering any one aspect in detail, it aims to provide a broad picture of the

state-of-the-art of the area synthesizing disparate approaches. Section 2 deals with the questions:

What is entrepreneurship? and What are entrepreneurial qualities? The phenomenon

of entrepreneurship is investigated by reviewing the (early) literature and an attempt is made

to extrapolate entrepreneurial qualities. Combining expert views, we discuss which of the

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identified entrepreneurial qualities should be taught, resulting in a set of qualities to be included

in entrepreneurship education. Building on this set of qualities in Section 3 entrepreneurship

education is discussed from a normative, i.e., prescriptive, perspective, dealing with

the following research question: How should entrepreneurship be taught?. Hence, the present

paper entails a theoretical discussion of entrepreneurship education at the initial level2. Section

4 summarizes the findings and concludes giving recommendations for further research

and program development.

2 Entrepreneurship and Entrepreneurial Qualities

A review of the early entrepreneurship literature produces different views on what constitutes

an entrepreneur and what role the entrepreneur plays in the economic process. In Section

2.1 we will give a short overview of the most important contributors to the development of

the concept of entrepreneurship. More current issues concerning the concept of entrepreneurship

are dealt with in Section 2.2, such as the trait versus the behavioral perspective on entrepreneurship

and the question whether entrepreneurship can be taught or whether it is something

people are born with. At the end of this section we will discuss why the present paper

chooses to discuss the subject of the development of entrepreneurial qualities in initial education.

In the subsequent section we will discuss which entrepreneurial qualities should be included

in entrepreneurship education.

2.1 Historical Views

One of the most renowned scholars in the field of entrepreneurship is Joseph Schumpeter.

Schumpeter (1934) argues that an entrepreneur is someone who introduces new combinations

of means of production. In his view entrepreneurship involves innovation reshaping the industrial

structure, i.e., "creative destruction", and creating disequilibrium in the economic process.

In contrast, Cantillon (1931) argues that the main role of the entrepreneur is to arbitrate,

i.e., harmonize demand and supply, and allocate scarce resources to their most productive

uses. Schultz (1975) also sees the ability to deal with disequilibrium as a distinctive characteristic

of entrepreneurs. Knight (1921) builds on this line of reasoning arguing that the main

role of the entrepreneur is bearing the uncertainty related to changing market conditions and

consumer demands. Kirzner (1973) focuses more on the perception of opportunities and the

2 For an early version of the present paper, including some practical examples, such as Mini Society in the United States and Mini Enterprise

in the United Kingdom, we refer to Verheul and Van der Kuip (2002).

7

behavioral reaction to this perception. He proposes that alertness to opportunities is vital to

understanding entrepreneurship. According to Shackle (1979) the perception of opportunities

is an act of interpretation, and an entrepreneur is an individual endowed with imagination

needed for attaching value or meaning to specific information.

2.2 Current Issues

When reviewing the different perspectives on entrepreneurship a distinction can be made

between those emphasizing the importance of entrepreneurial traits or qualities and those focusing

on the behavior or activities of entrepreneurs. Within the first perspective entrepreneurship

is regarded as a set of personality characteristics, whereas in the second perspective

behavior rather than traits is seen as the basis for distinguishing between entrepreneurs and

non-entrepreneurs.

Within the trait approach it is argued that individual personality traits are a necessary ingredient

for understanding the phenomenon of entrepreneurship because not all people become

entrepreneurs under the same circumstances (Cromie and Johns, 1983). In this view

entrepreneurship includes characteristics, such as perseverance, creativity, initiative, propensity

to take risks, self-confidence and internal locus of control. Despite its alleged importance

the trait approach has been criticized by scholars, such as Gartner (1989) arguing that entrepreneurship

research should focus on studying the behavioral aspects of entrepreneurship

rather than personality traits. Moreover, Amit, Glosten and Muller (1993) argue that entrepreneurial

traits are difficult to observe ex ante and that they may not be unique to the entrepreneur.

For instance, the propensity to take risks may also be present with proactive managers.

In addition, within entrepreneurship research there is the discussion whether entrepreneurs

are born or made. Assuming that entrepreneurship is inborn, Cunningham and

Lischeron (1991) refer to the perspective of the Great Person School of Entrepreneurship.

According to this school of thought the entrepreneur is considered to have an intuitive ability

– a sixth sense – and entrepreneurial traits he or she is born with. In contrast, there are scholars

arguing that entrepreneurship can be developed or taught. Empirical evidence of the importance

of education for the development of entrepreneurship with individuals is provided by

Kourilsky and Walstad (1998), Kourilsky and Esfandiari (1997) and Kourilsky and Carlson

(1996).

The present study focuses on the development of entrepreneurial qualities (as opposed to

8

behavior) within initial education. Development of entrepreneurial qualities will be the basis

for fostering any type of future entrepreneurial behavior because qualities or personality traits

are underlying behavior, i.e., personality influences attitudes and the way in which an individual

perceives of and reacts to the environment. Through incorporating entrepreneurial qualities

in the education system a broad group of people is reached, creating awareness of entrepreneurship

as an occupational choice and developing basic qualities people can draw upon

later in life. This is especially important because people often do not become entrepreneurs

immediately after finishing their education, but start a business later in their lives, for instance

after a period of wage employment (Peters, Cressy and Storey, 1999; Storey, 1994; Evans and

Leighton, 1989). In addition, entrepreneurship education can stimulate corporate entrepreneurship

as entrepreneurial qualities are increasingly becoming important in regular wage

jobs.

In psychology it is well known that personality is not only hereditary, but it is also influenced

by the environment. Among the environmental factors exerting influence on the process

of personality formation is the culture in which we are raised, i.e., the norms, attitudes and

values of our family, friends and social groups (Robbins, 1997). Because children’s personalities

are still malleable in early childhood, initial education can play an important role in the

development of personality traits or, more specific, entrepreneurial qualities. Accordingly,

entrepreneurial qualities are preferably taught in the early years of children’s schooling, i.e.,

in primary and secondary education. Tertiary education can focus on developing more practical

qualities, such as business management. Because entrepreneurial qualities tend to correspond

more with personality characteristics developed during upbringing than business management

qualities, and they are more firmly embedded in a person, it will be difficult to develop

entrepreneurial qualities with adults.

2.3 Entrepreneurship as a Set of Qualities

Entrepreneurship and Entrepreneurial Qualities

Although many authors have defined entrepreneurship and the related qualities, there is

no general accepted definition of entrepreneurship or a set of qualities pertaining to entrepreneurial

individuals. The persistence with which scholars have sought after a (general) defini9

tion of entrepreneurship often has been referred to as the hunt for the heffalump3 (Kilby,

1971). Consequently, in the entrepreneurship literature many different terms are used to describe

the profile of an entrepreneurial individual, including skills, attitudes, characteristics

and qualities. Although these concepts do not always refer to the same phenomena, they are

often used interchangeably.

Referring to the problem of identification of entrepreneurship competencies Caird (1992)

argues that many qualities are labeled as entrepreneurial, including personality variables, such

as achievement motivation, entrepreneurial drive, creativity, innovation and imagination;

communication skills, such as negotiation and persuasion; managerial skills, such as problemsolving,

decision-making, organizing and monitoring; analytical skills, such as numeracy and

data presentation skills; career skills, such as self-awareness and assessment, career planning

techniques and self-directed learning; knowledge, such as computer literacy and businessrelated

knowledge, and attitudes, such as sensitivity to needs and consequences, perception

and flexible attitude.

Reviewing these concepts a discrepancy seems to exist with respect to the degree to

which they can be taught, i.e., their teachability. Whereas attitudes and personality variables

refer to underlying values of an individual and, accordingly, can be expected to be relatively

difficult to influence, skills tend to be more at the surface and can be more easily developed

through education or training.

It is often argued that educational programs should also include the teaching of managerial

qualities, such as negotiation strategies and marketing, in addition to entrepreneurial

qualities, such as creativity, autonomy and opportunity seeking. Although in many instances

managerial qualities are included in educational programs in addition to entrepreneurial qualities,

the present study will focus on entrepreneurial qualities only. These qualities largely correspond

with the personality variables as identified by Caird (1992). The reason for this focus

is twofold. First, entrepreneurship can also occur outside the business sphere as is suggested

by the broader definition of entrepreneurship. In this context managerial qualities are less important.

As opposed to managerial qualities, entrepreneurial qualities are characterized by a

low task- and environmental dependency (Gibb, 1987). Second, entrepreneurial qualities can

3The heffalump is a character from A.A. Milne's Winnie-the-Pooh and is, in Kilby's words: "…a rather large and very important animal. He

has been hunted by many individuals using various ingenious trapping devices, but no one so far has succeeded in capturing him. All

who claim to have caught sight of him report that he is enormous, but they disagree on his particularities" (Kilby, 1971, p. 1).

10

be trained or taught at an earlier age than managerial qualities because entrepreneurial qualities

are more likely to be related to personal characteristics developed during the socialization

process.

Despite the lack of consensus about the definition of entrepreneurship, a broad range of

characteristics has been cited in the literature distinguishing entrepreneurs from nonentrepreneurs.

Taking a broader view of entrepreneurship, it can be argued that these characteristics

apply to any member of society. It relates to an entrepreneurial culture, rather than to

a group of entrepreneurs, i.e., self-employed people (Gibb, 1987). In fact, Weaver and Henderson

(1995) hypothesize and find that individuals tend to have a natural tendency towards

entrepreneurship, i.e., individuals possess entrepreneurial characteristics naturally to some

degree4.

In the past many researchers have tried to filter out entrepreneurial qualities. McClelland

(1961) introduced the concept of need for achievement as a distinguishing characteristic of

entrepreneurs. He argued that entrepreneurs are people with a high need for achievement, i.e.,

a tendency to set challenging goals and to reach these goals independently. Rotter (1966)

found that an internal locus of control is consonant with need for achievement. In this respect

Brockhaus (1982, p. 43) argues that: "a responsible individual who does not believe that the

outcome of a business venture will be influenced by his efforts is unlikely to expose himself to

the high penalties that accompany failure". In addition, a moderate propensity to take risks

has been put forward by some scholars as a distinguishing characteristic of entrepreneurs

(McClelland, 1961; Sexton and Bowman, 1986). Other scholars, such as Brockhaus (1980)

and Brockhaus and Horwitz (1986), do not find risk-taking propensity to be a distinctive feature

of entrepreneurship.

More recently, Kourilsky (1990, p. 138) refers to entrepreneurial spirit as "an intrinsic inclination

to generate divergent ideas and to integrate those ideas with resources and processes

to make things happen in a unique way". In accordance, DeBono (1992) argues that the

essence of entrepreneurship is divergent or creative thinking, which is referred to a lateral

thinking. Following Schumpeter's idea of "creative destruction", Kent (1990, p. 6) adds the

action component to entrepreneurship, describing it as a creative process: "Entrepreneurship

should be defined in the broadest possible context, as a process of creative change. It may

4 Weaver and Henderson (1995) also contend that although the natural tendency of an individual towards entrepreneurship is high, this does

not mean that they will exhibit entrepreneurial behavior to the same degree.

11

result in the formation of a new business, but then again it may not". He also links this to entrepreneurship

education in arguing that: "The purpose of entrepreneurship education should

be to foster creative activity and independent action wherever it is needed" (Kent, 1990, p. 6).

This definition clearly displays the broader view on entrepreneurship as it can be present in

everyday life.

Identification of Entrepreneurial Qualities

It is important to identify entrepreneurial qualities because educators need a specific definition

of what constitutes entrepreneurship as a starting point for designing educational programs.

Defining entrepreneurship as a set of qualities enables a discussion on how these specific

qualities can be developed in the educational system. On the basis of the work of several

scholars within the field of entrepreneurship education the present section presents a set of

entrepreneurial qualities to be included in entrepreneurship education.

Few scholars have linked entrepreneurial qualities to education. The main exceptions are

Cotton and Gibb (e.g. Cotton and Gibb, 1992; Gibb and Cotton, 1998; Gibb, 1998), Gasse

(1985) and Kourilsky (1980, 1995). Gibb (1998, p. 5) refers to entrepreneurial core skills as

“those capacities that constitute the basic necessary and sufficient conditions for the pursuit

of effective entrepreneurial behaviour individually, organisationally and societally in an increasingly

turbulent and global environment”5. Drawing from the literature on the characteristics

on entrepreneurship, Gibb (1998) argues that entrepreneurial skills that should be

taught, include intuitive decision making, creative problem solving, managing interdependency

on a know-who basis, ability to conclude deals, strategic thinking, project management,

time management, persuasion, selling, negotiation and motivating people by setting an example.

These skills are based on several underlying qualities, such as self-confidence, selfawareness,

a high level of autonomy, an internal locus of control, a high level of empathy

with stakeholders, especially customers, a hard working disposition, a high achievement orientation,

a high propensity to take (moderate) risks and flexibility.

5 Instead of qualities Gibb (1998) uses the terms capacities and skills.

12

These underlying qualities seem more appropriate to include in educational programs for

children than qualities related to business management, because they are closer to personal

qualities. Moreover, underlying qualities are likely to be more inherent than business management

qualities and should be taught at an early age because it will be difficult to develop

these qualities with adults.

Within the Durham University Business School (DUBS) model of enterprise education a

distinction is made between different types of entrepreneurial qualities grouped around four

components: ideas, planning, doing and self-awareness (see Cotton and Gibb, 1992). Ideas

include the qualities of opportunity seeking, investigation and creativity; planning includes

both planning and problem solving; doing includes the qualities of risk taking, autonomy,

commitment, persistence and initiative and self-awareness encompasses self-awareness, selfconfidence,

initiative and motivation. As is noted in Cotton and Gibb (1992, p. 9) the key entrepreneurial

qualities in the DUBS model relate to coping with uncertainty, taking calculated

risks, being creative, being independent, taking responsibility and solving problems6. These

qualities bear close resemblance to the underlying qualities previously discussed.

Gasse (1985, p. 540) provides a similar list of qualities distinguishing entrepreneurs from

non-entrepreneurs: need for achievement, creativity and initiative; risk-taking and setting of

objectives; self-confidence and internal locus of control; need for independence and autonomy;

and motivation, energy and commitment.

Rushing (1990) integrates the different perspectives in past research in a set of entrepreneurial

qualities7. This set of qualities is consistent with the views of Kourilsky (1980), Gasse

(1985) and other scholars (Born and Altink, 1996; Chell, Haworth and Brearley, 1991;

Hailey, 1995; Binks 1994; Ray, 1993; Gibb, 1993; Cotton and Gibb, 1992; Herron and Robinson,

1993; Adams and Hall, 1993; Hood and Young, 1993). In the present study Rushing's set

of entrepreneurial qualities – including opportunity seeking (Kourilsky, 1995; Cotton and

Gibb, 1992), and excluding energy and commitment8 – will be related to the learning objectives

of educational programs. The following set of entrepreneurial qualities is constructed:

6 However, Gibb and Cotton (1998, p. 8) rightly argue that: “Problem solving is very different from creative problem solving”. Hence, it

should be noted that the key entrepreneurial qualities outlined in the DUBS model are heavily intertwined.

7 The set of entrepreneurial qualities proposed by Rushing (1990) is largely based on Lachman (1980), Palmer (1971), McClelland (1965b)

and Kourilsky (1980) and includes the following items: need for achievement, creativity and initiative, risk taking and setting of objectives,

self-confidence and internal locus of control, need for independence and autonomy, motivation, energy and commitment (Gasse,

1985), and persistence.

8 Energy and commitment are excluded because there is no consensus about the importance of these values for entrepreneurship in the literature.

13

1. Achievement motivation has been characterized as the tendency to set challenging

goals and strive after these goals through own effort (McClelland, 1961). McClelland

(1965a) argues that a high need for achievement drives people to become entrepreneurs.

According to Kourilsky (1980, p. 182) achievement motivation “is reflected in

a student’s seeking of recognition for and overt exhibition of his/her performance

abilities and skills”. Need for achievement and achievement motivation are treated as

synonyms in this study.

2. Need for autonomy has been referred to as the desire to be in control (and a fear of external

control). People with a high need for autonomy consider individualism and

freedom important, and are averse to rules, procedures and social norms (Kirby,

2003)9. They want to be independent of others. In the present study the need for

autonomy is seen as equivalent to the need for independence as used by Jacobowitz

and Vilder (1982).

3. Creativity has been described as "developing new methods instead of using standard

procedures" (Born and Altink, 1996, p. 72). According to Torrance (1967) a distinction

can be made between four main components of creativity: fluency, the ability to

produce a large number of ideas (quantity); originality, the ability to produce new and

unusual ideas (quality); flexibility, the ability to change between approaches; and innovation,

the ability to (re)define and perceive in an atypical manner10. A distinction

can also be made between inventing something new (i.e., creativity) and adopting it

(i.e., innovation) (see e.g. Holt, 1983).

4. Initiative has been defined including "the motivation to begin work independently, to

take the first step, to be adventurous, and to be willing to try new methods" (Kourilsky,

1980, p. 182). Born and Altink (1996, p. 72) concisely define initiative as "undertaking

business of one’s own accord".

5. Risk taking refers to the acceptance of risk in undertaking a certain activity, i.e., the

probability that an activity is successful is less than 100 percent. In the same context

risk-taking can been defined as "exposing oneself to loss or disadvantage" (Kourilsky,

9 Kirby, D.A., 2003, Entrepreneurship, Chapter 5: The nature, characteristics and behaviour of the entrepreneur, p. 112.

10 Several scholars argue that creativity is a quality closely related to entrepreneurship and is underlying other entrepreneurial qualities (Herron,

Smith-Cook and Sapienza, 1992; Gundry and Kickul, 1996; Crowley, Hisrich, Lankford and O’Cinneide, 1995; Whiting, 1988).

According to Hull, Bosley and Udell (1980) creativity (together with risk taking propensity) is a better indicator of venture initiation

than achievement motivation and internal locus of control.

14

1980, p. 182). McClelland (1961) argues that risk taking should be moderate or calculated

and dependent upon skill rather than chance.

6. Opportunity seeking or recognition involves the search for or the identification of unsatisfied

wants and needs in the market place that can be met by introducing a (new)

product or service (Kourilsky, 1995).

7. Goal setting refers to defining objectives that can be reached by allocating entrepreneurial

effort. Entrepreneurship is concerned with attaining goals creatively and

autonomously. Goal setting is inherent to this process.

8. Self-awareness refers to the degree of realism in the estimate of an individual's own

abilities enhancing an adequate response to the environment (Lawler, 1973). An entrepreneurial

individual initiates and undertakes actions independently. In this context it

can be argued that in addition to adequately assessing one's own capabilities a belief in

one's own actions, i.e., self-confidence, is important.

9. Internal locus of control is the degree to which an individual believes that reinforcements

are dependent upon his or her own behavior (Rotter, 1966). An individual who

believes that the achievement of an end or goal is dependent upon his/her own ability

and actions is characterized by an internal locus of control, whereas an individual who

believes that it is the result of luck or other people’s efforts is characterized by an external

locus of control.

10. Persistence has been defined as "the proclivity …. to stick to a task until it is completed"

(Kourilsky, 1980, p. 182). It may be argued that the persistence with which an

individual pursues a certain goal is largely dependent upon motivation, energy and

commitment. Perseverance and persistence are viewed as synonyms in the light of the

present study.

Although in the entrepreneurship literature it is often argued that many of these qualities

are interrelated (McClelland, Atkinson and Clark, 1953; McClelland, 1961) it is unclear how

these qualities are related and what the implications are of the various interrelationships for

teaching entrepreneurial qualities. Teaching entrepreneurial qualities may generate spillover

effects in case the taught qualities are related to other qualities. For purposes of simplicity the

present study will deal with the qualities separately.

15

3 Teaching Entrepreneurship

Although entrepreneurial qualities are to some extent present in every individual, we assume

that these qualities can be developed further through education. With respect to entrepreneurship

education a large gap exists between what is propagated in research, the shaping

of educational programs and entrepreneurship in practice. Educational programs usually are

not based upon knowledge obtained through research and, if they are, a choice has to be made

between several different sets of entrepreneurial qualities, complicating the design of the educational

program. Moreover, practitioners, i.e., entrepreneurial individuals, do not always

seem to profit from educational programs (Crowley, Hisrich, Lankford and O’Cinneide, 1995;

Hailey, 1995; Solomon, Weaver and Fernald, 1994; Stumpf and Shirley, 1994).

In the present section we give an indication of how entrepreneurship education programs

should be developed in order to be effective. First, we pay attention to the time frame of entrepreneurship

education, i.e., when should entrepreneurship be taught? This is followed by a

discussion of how entrepreneurship should be taught, i.e., what are the conditions for entrepreneurial

learning? Because entrepreneurship education is important especially at the primary

and secondary level, we focus on the implications of entrepreneurial learning for initial

education.

3.1 When Should Entrepreneurship Be Taught?

It is customary to distinguish between three levels of teaching entrepreneurship and accompanying

educational programs. In primary school awareness is created of entrepreneurship

as a contributor to the economy and as a relevant occupational choice. Early in secondary

school pupils are offered the opportunity to become an entrepreneur themselves. Late in secondary

school pupils acquire entrepreneurial qualities and motivation (see Kent, 1990 – and

all the contributions therein – and Kent, 1989).

Although Kourilsky and Carlson (1997) make a similar distinction between educational

programs, they do not explicitly link the contents of educational programs to the level of education.

They argue that 'awareness' programs can be offered to groups lacking the basic

knowledge of entrepreneurship, whereas 'readiness' programs can be offered to any pupil,

including those of a young age, provided they have sufficient awareness. According to Mulder

(1997) teaching should involve increasing complexity, starting out with creating awareness

16

and moving towards the application of entrepreneurial qualities in an experimental setting.

Rushing (1990) argues that at elementary school the emphasis should be on the acquisition of

entrepreneurial qualities, the middle grades should focus on perceiving and creating business

opportunities and the high grades should emphasize business management qualities11.

Although these studies differ with respect to the exact timing of teaching entrepreneurial

qualities, they agree on the importance of teaching entrepreneurship at an early age, preferably

in initial, i.e., primary and secondary, education. Within this time frame the focus of entrepreneurship

education shifts away from influencing values and attitudes (awareness) to

teaching entrepreneurial qualities at a more practical level (readiness).

3.2 How Should Entrepreneurship Be Taught?

Having discussed which entrepreneurial qualities should be taught and when, we now

turn to the question how entrepreneurship should be taught. The concept of learning is introduced

and several learning theories are discussed that can form the basis of educational programs.

In addition, we pay attention to the conditions for entrepreneurial learning and how

this works out at the level of initial education.

Learning theories and their implications for education

To construct effective strategies for entrepreneurship education, first we need to have a

better understanding of the different learning theories that can be used for developing entrepreneurship

education programs. Kourilsky and Carlson (1997) argue that educational programs

should be based on learning theory in which complex concepts are broken down into

manageable components, with the sequence of steps in decomposition of concepts enhancing

the coherency of the curriculum.

Kourilsky and Carlson (1996) and Kourilsky and Esfandiari (1997) distinguish between

different learning theories underlying specific entrepreneurship education programs12. As reported

and cited in Kourilsky and Carlson (1996), these include the theories of generative

learning (Wittrock, 1974; Osborne and Wittrock, 1983), learning by doing (Dewey, 1933,

1938), stages of cognitive development (Piaget, 1952) and a taxonomy of cognitive learning

objectives (Bloom et al., 1956). These different learning theories each have implications for

11 According to Rushing (1990) entrepreneurial qualities should be taught at an early age and repetition of entrepreneurship education is

important to consolidate attitudes and qualities.

12 Kourilsky and Carlson (1996) analyze the learning theory infrastructure underlying the Mini-Society program and its embedded entrepre17

constructing education programs, or curricula.

The theory of generative learning is based on the assumption that the brain actively constructs

meaningful relationships between unfamiliar concepts and familiar relevant knowledge

and experience. Again, as reported and cited in Kourilsky and Carlson (1996), learning is seen

as a generative process of constructing meaning from one's memories, knowledge, and experience

(Wittrock, 1974, 1990; Kourilsky and Wittrock, 1992)13.

The theory of experience-based learning – or learning by doing – advocates that students

are personally involved in the learning experience by making decisions and personally bearing

the consequences of those decisions. It involves the active participation of the students in

real-life problem-solving situations with personal significance (Wittrock, 1990; Kourilsky,

1996).

The theory of cognitive development describes the intellectual growth path of a child.

Cognitive development is dependent upon the interaction of children with their environment.

It distinguishes between four stages of development of a child - sensimotor, preoperational,

concrete-operational and formal operations. Children's cognitive processes and perspectives

vary significantly with the different stages. Piaget's learning theory indicates that the education

system can have an important impact on children's knowledge acquisition as long as curricula

development is in line with the learning stages (Wadsworth, 1978, 1989)14.

Bloom, et al. (1956) propose a theoretical framework for classifying cognitive objectives

within education. It is a hierarchical arrangement of the following cognitive behavioral objectives:

knowledge, comprehension, application, analysis, synthesis and evaluation. According

to this hierarchy the fundamental goal of education is enhancing student's higher order thinking.

In practice, education is often centered around the lowest ranked categories of knowledge

and comprehension.

Entrepreneurial learning

Although scholars and trainers generally do not agree on a particular set of entrepreneurial

qualities to be developed in initial education, there seems to be consensus regarding the

neurship curriculum, YESS!.

13 Generative teaching provides educators with two approaches to facilitate learning: (1) pro-actively acknowledging student's knowledge,

biases, motivations, inferences and learning strategies, and (2) introducing relevant and new concepts and directing students to examine

these concepts by constructing relationships between the concepts and previous knowledge or experience.

14 Meijers (1995) argues that the process of developing cognition ideally is in harmony with emotions and volition of the child. The learning

environment should enable the individual to attach meaning to what he or she learns.

18

method of teaching entrepreneurship. Because entrepreneurship is often associated with qualities,

such as initiative, creativity and autonomy, several scholars argue that entrepreneurship

should be taught in an active and experiential way, stimulating young people to systematically

think and act entrepreneurial (Kourilsky, 1974; Kourilsky, 1996; Kourilsky and Carlson,

1997; Gibb, 1987, 1998; Hailey, 1995; Gundry and Kickul, 1996; Crowley, Hisrich, Lankford

and O’Cinneide, 1995; Kolb, Lublin, Spoth and Baker, 1987; Solomon, Weaver and Fernald,

1994; Stumpf, Dunbar and Mullen, 1991; Rabbior, 1990).

Next to specifically designed projects aimed at developing entrepreneurial qualities, entrepreneurship

can be taught more indirectly, through adopting more entrepreneurial modes of

teaching and learning. Gibb and Cotton (1998, p. 11) argue that young people should ‘feel’

and experience the concept of entrepreneurship, rather than just learn it in the more conventional

manner. Conventional modes of learning can be confronted with more entrepreneurial

modes of learning (Gibb, 1998; Cotton and Gibb, 1992). See Table 1.

Table 1: Conventional versus entrepreneurial modes of learning

Conventional approach Entrepreneurial approach

Contents-oriented Process-oriented

Teacher-oriented Student-oriented

Teacher is the expert Teacher is the facilitator

'Know what' 'Know how and who'

Passive student (receiving knowledge) Active student (generating knowledge)

Emotional detachment Emotional involvement

Programmed sessions Flexible sessions

Imposed learning objectives Negotiated learning objectives

Concept theory emphasis Practical relevance of theory

Subject/functional focus Problem/multidisciplinary focus

Fear mistakes Learn from mistakes

Teacher is infallible (one-sided learning) Teacher learns (two-sided learning)

Limited exchange Interactive learning

Source: Gibb (1998) and Cotton and Gibb (1992).

19

Gibb and Cotton (1998, p. 11) argue that the emphasis should be on pedagogies that encourage

learning: by doing, by experience, by experiment, by risk taking and making mistakes,

by creative problem solving, by feedback through social interaction; by role playing, by

exploring role models; and by interaction with the adult world.

Entrepreneurial learning should be facilitated through the development of an appropriate

learning environment. According to Lodewijks (1995) there is a range of demands that need

to be fulfilled in order to create this learning environment. The learning environment should:

be functional and similar to that where the knowledge is put into practice;

invite activity: students are stimulated to use the environment in an interactive and integrated

manner;

refer to real-life situations where students are required to use their knowledge in dialogue

with the environment and learn how to use knowledge in different contexts;

include role models and coaches;

show students how they can learn, stimulating them to take responsibility for their

own learning process;

systematically pay attention to students' awareness of capacities, enabling them to perceive

improvements.

This learning environment, facilitating entrepreneurial learning, is largely consistent with

the principles of the theory of generative learning and experience-based learning. It enhances

cognitive development as students are stimulated to interact with their environment and learn

from these experiences. Moreover, and opposing the conventional learning mode, entrepreneurial

learning is more likely to cover the whole range of cognitive objectives: knowledge,

comprehension, application, analysis, synthesis and evaluation.

Entrepreneurial teaching projects/methods

Several types of projects have been developed and implemented to teach entrepreneurship

in a manner corresponding with the above-mentioned learning principles. Gibb (1998) argues

that games, projects and adventure training are most suitable to teach entrepreneurial qualities.

In particular games would be suitable to create an environment for experience-based

learning. Stumpf, Dunbar and Mullen (1991) advocate the use of behavioral simulations to

20

develop entrepreneurial qualities. In this view behavioral simulation involves the linkage of

objectives to specific roles of instructors and students. For instance, to identify and stimulate

entrepreneurial drive, talent and skill the instructor should be a counselor or coach, listening,

observing and giving feedback, whereas the student should actively reflect, share insights and

explore different viewpoints and experiences. Meijers (1997) hypothesizes that minienterprising

is a more powerful learning method than behavioral simulations, because it involves

the experience of actual consequences of behavior.

Although it is important to develop an environment that is conducive to entrepreneurship

in general, it may be that different entrepreneurial qualities require different teaching methods

and a different educational environment (Cotton, 1993). In this context initiative can be stimulated

by facilitating rather than directing the learning process and persistence can be fostered

by ensuring that pupils are aware of the fact that they control the learning process. Linking

initiative to social networking, Gibb (1998) argues that the capacity to take initiative is best

developed through a 'know who' approach in which children explore their relationships with

other people. According to Gibb (2002 and 1998) the quality of autonomy should be developed

through the training of independent behavior, demonstrating children in exercises what it

is like to ‘be on your own’, exploring the different responsibilities that freedom brings, and

interviewing real-time entrepreneurs on the meaning of entrepreneurship and their personal

goals. The quality of risk taking can be developed through participation of children in projects

with uncertain outcomes and discussing 'what-if' scenarios. An example of such a project is

organizing a fancy fair where it is difficult to predict in advance the number of participants

and their willingness to spend money on (specific) games.

In addition to experiential teaching creativity can also be taught through the use of conceptual

methods, such as 'mind mapping'. This teaching method aims at building relationships

between factors and is performed by writing down a problem and brainstorming on related

issues and at the same time establishing linkages between the different issues. This method

bares close resemblance to the principles of generative learning.

4 Conclusion and discussion

Entrepreneurship consists of qualities every individual possesses to some extent (Weaver

and Henderson, 1995). The present study deals with the question whether and how entrepreneurial

qualities can be enhanced through initial education. Although there is no clear defini21

tion of entrepreneurship and entrepreneurial qualities (Gibb, 1987, 1998; Sexton and Kasarda,

1991; Chell, Haworth and Brearley, 1991) researchers seem to agree on a set of teachable

entrepreneurial qualities and the characteristics of an appropriate learning environment.

Entrepreneurial qualities should be taught preferably at an early age because young children

are still malleable and entrepreneurial qualities are comparable to personality traits developed

during upbringing. Through incorporating entrepreneurial qualities in the education

system a broad base of people is reached, creating awareness of entrepreneurship as an occupational

choice and developing basic qualities people can draw upon later in life. This is important

especially since most people starting a business are between the age of 25 and 40

years old (Storey, 1994).

Whereas the traditional school system hardly favored the development of entrepreneurial

qualities, at present a wide variety of entrepreneurship education programs and initiatives has

been developed and practiced internationally. A distinction can be made between specially

designed entrepreneurship programs, such as Mini-Enterprise programs and the Mini-Society

program in the United States, and the introduction of more entrepreneurial teaching modes

within the ‘regular’ education system, such as the Dalton Plan and the Studiehuis program in

the Netherlands. Although most of these programs seem to contribute to the development of

entrepreneurial qualities with students at the initial level of education, this is rarely one of the

main objectives. Programs often focus on skills and knowledge instead of qualities, with the

development of qualities being an unintended by-product.

These two ways to stimulate the development of entrepreneurial qualities, i.e., through

specially designed programs and through entrepreneurial teaching methods in the regular education

system, should be further developed and may be combined in the future. Searching for

ways to stimulate entrepreneurship, both policy makers and researchers have tended to focus

more on the specially designed programs. However, these programs usually have a short time

span, tend to reach only a small number of students and are often subject to self-selection.

Introducing more entrepreneurial teaching methods in the ‘regular’ education system may be

more effective as a larger number of students can be reached. Moreover, the development of

entrepreneurial qualities can be enhanced throughout primary and secondary education, spanning

a longer period of time, thereby increasing the chance of the education program to be

more effective. It is also possible to combine the two methods by incorporating the specific

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entrepreneurship programs into the regular curriculum.

Methods to teach entrepreneurship should also be explored further. Operational definitions

of entrepreneurial qualities have to be developed that are comprehensible for researchers

and teachers as well as for employers and consultants. In Europe, different school systems

exist next to the regular system, such as the systems of Dalton, Montessori, Jenaplan and Rudolf

Steiner. A systematic evaluation of these systems may lead to the identification of entrepreneurial

teaching elements that can be integrated in the regular school system or entrepreneurship

education programs.

Different programs should be evaluated with respect to their effectiveness. This can be

done through the testing of entrepreneurial qualities before and after educational programs as

well as longitudinal testing. Testing students could in turn foster the awareness of job alternatives

and qualities and predict job performance.

It has proved difficult to be difficult to harmonize research on entrepreneurial qualities,

education and the practice of entrepreneurship. It is important to include the views of different

parties, such as program participants, teachers, advisors, employers and researchers, when

reviewing the development of entrepreneurial qualities. Not only are there differences in the

perception of the relative importance of entrepreneurial qualities between researchers and

other people, there is also disagreement among scholars. Qualities considered important by

some scholars are neglected by others15. The importance of these disputed entrepreneurial

qualities should be further investigated. Moreover, in subsequent studies a clear distinction

should be made between the different (mostly psychological) concepts of qualities, attitudes,

skills and characteristics.

It can be concluded that the development of adequate entrepreneurship education programs

is still in an early phase. For the further development of entrepreneurship education it is

important to continue creating awareness of its importance and stimulate learning through

information transfer and the exchange of experiences.

The present paper has given an overview of relevant theoretical perspectives on entrepreneurship

education, providing a broad picture of the state-of-the-art of the area, dealing with

the questions what entrepreneurial qualities should be taught, when and how. Because cultural

15 Among these disputed qualities are responsibility, the ability to cope with uncertainty, problem solving, decision making, flexibility and

the willingness to be exposed to change, i.e., uncertainty (Gibb 1987, 1998; Ray, 1993; Gavron, Cowling, Holtham and Westall, 1998;

Gundry and Kickul, 1996; Bridge, O’Neill and Cromie, 1998).

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differences are likely to play a role in developing effective entrepreneurial teaching programs,

the present paper does not suggest one best practice of teaching entrepreneurship, rather it

provides some insights into how scholars in the area think about the structuring of educational

programs on entrepreneurship.